**Listing Service**

* 75% of selling a home is pricing it correctly.

* The remaining 25% is handled thoroughly, transparently, and efficiently.

* NYC real estate transactions are explained clearly.

* Homes are selectively curated and accurately valued.

* A successful and efficient transaction strategy is provided.

* "Who you list with" is a matter of subjective preference.

**Basic Listing Formula**

* 3.75% commission, 2.5% to buyer agent. And of course this formula is negotiable.

* Professional photos and a new floor plan (if needed) are provided.

* Exclusive agreements can be cancelled anytime.

* Past clients aren't protected in cancellations.

* Full-service representation.

**Additional Services**

* In-depth valuation report.

* Detailed showing feedback.

* Staging assistance.

* Email blast to REBNY brokers with setup sheet and listing link.

* Pragmatic selling strategy

* Open houses as needed

* Listed on RLS, Streeteasy, Zillow, Trulia. And a few hundred third-party sites.

* Straightforward and honest communication.

**Summary**

* Pricing and market conditions are mostly responsible for an efficient transaction.

* The buy-side experience was revolutionized by us; now it's time for the listing experience.